- Sales Goal: In 2025, Xiaomi delivered 411,837 vehicles, up 200.9% YoY, entering the industry TOP10 for the first time. The 2026 target is 550,000 units, +34% YoY.
- New Models: Xiaomi will release 6 new vehicles:
- Next-gen Xiaomi SU7 (sport sedan)
- YU7 Ultra (high-performance version)
- Xiaomi SU7 L (long-wheelbase executive version)
- YU9 / Kunlun N3 (large 6/7-seat extended-range SUV)
- Kunlun N1 & N2 (mid-size / mid-large 5-seat extended-range SUV)
- Launch Timeline:
- Q2 (April): SU7 & YU7 Ultra
- Q3: Kunlun N3 / YU9
- Q3-Q4 (Sep-Oct): Kunlun N1 & N2
- End of Year: SU7 L
- Highlights: Standard LiDAR + high-performance computing platform; extended-range SUVs target families to solve range anxiety; SU7 L designed for executive travel with wheelbase > 3.1 m.
- Challenges:
- Can R&D, testing, and production keep up with six new models?
- Brand positioning and marketing clarity across multiple models
- SU7 L may conflict with SU7’s original sporty identity
Summary: Xiaomi’s approach is “market coverage + customer reach”. The 6-model lineup aims to secure the 550k target, but execution, positioning, and marketing will be critical.
