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13x Surge in a Year: Mystery Toy Box Sold for 1.08 Million Yuan — Why Is Pop Mart So Popular?

Pop Mart’s mystery toy IP, LABUBU, was recently auctioned for a staggering 1.08 million yuan, setting a new record. Its “world’s only” limited-edition appeal, combined with fan-driven consumption and emotional value sought by young buyers, has fueled Pop Mart’s rapid rise. In just one year, its stock price soared 13 times, and founder Wang Ning climbed into China’s top 10 richest, becoming the richest man in Henan.

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