The DJI Osmo Pocket 3 is a certified hit, with a source telling https://www.google.com/search?q=Leifeng.com that the camera sold an incredible 5 million units last year, generating nearly 20 billion yuan in revenue. This remarkable performance far exceeded internal expectations, which initially projected sales of only 300,000 to 400,000 units. The company's projections were later revised twice, first to 1 million and finally to 5 million, as they witnessed the staggering market demand.
The momentum continues, as the Osmo Pocket 3 has already surpassed 10 million units in total sales. With new handheld products like the Osmo 360 camera hitting the market, DJI anticipates its handheld division will bring in over 50 billion yuan this year. When including their drone revenue, that total could soar to an astounding 85 to 90 billion yuan.
The success of the Pocket 3 has not gone unnoticed. Major players in the smartphone market are now racing to develop their own competing products. Sources indicate that vivo has assembled a team of nearly a hundred people to work on a "Pocket" project, with a product expected to launch next year. Honor is also reportedly considering a similar device, while Xiaomi has partnered with Moza to create a "pocket camera" aimed at the mid-to-low-end market. Even DJI's primary rival in action and 360 cameras, Insta360, has reportedly resumed development on their own "Pocket" camera.
The DJI Osmo Pocket 3, launched in late 2023, is a technological marvel. It features a 1-inch stacked CMOS sensor capable of shooting stunning 4K videos at 120fps and 9.4-megapixel photos. With its built-in three-axis gimbal, the camera delivers incredibly smooth footage, even with one-handed operation. It's also supported by a comprehensive ecosystem of accessories, including a battery handle, mini tripod, and the acclaimed DJI Mic 2, making it a versatile tool for creators.
