On January 21, it was reported by Kechuang Board Daily that Taobao and Tmall will introduce the industry’s first post-sale AI fake image governance this year, launching image recognition models and a one-click feedback portal.
In addition, the platforms will build a one-stop AI service center, upgrading Dianxiaomi 5.0, Post-Sale AI Assistant, and AI Real Experience Diagnosis, integrating user consumption behavior, purchase preferences, and after-sales activities into all service stages.
Background: In March 2025, Taotian Group launched platform-wide AI fake image governance (for sellers), cracking down on AI-generated images used to deceive consumers or infringe on original brands.
In November 2025, CCTV News exposed a new AI scam: buyers generated “defective images” to request refund-only from sellers. Experts advise merchants to keep all chat records and image evidence, as large-scale AI-generated refund scams may constitute criminal offenses.
